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We offer expertise across many methodologies as well as unique, innovative products that understand consumer choice and solve business problems.
View AllAs thought leaders, speakers, authors, and influencers, we stay engaged with our research community to exchange knowledge, encourage discussions, and keep our edge.
View AllWe’re an agile, responsive insights organization with many thought leaders and experts in the field. Meet us and learn how we work.
View AllThe future isn’t around the corner, it’s here.
Let us help you make informed decisions.
AI-powered research delivers better insights even with compressed timelines and shrinking budgets.
We are shaping what comes next - with pioneering work in AI-powered digital twins and personas we get to insights outside the reach of traditional research.
Digital twins can be widely used in quantitative research for injecting rigor into the design process, extending the shelf life of completed studies, and to help prepare for the next phase of research.
Similarly, digital personas can provide context to insights, enriching both qualitative and quantitative research efforts.
Isolated innovation is a myth. By working with clients and academic leaders in marketing science and AI, we generate insights to drive your business decisions.
TRC has a long history of working closely with academia and that tradition continues in the AI-powered world.
Beyond collaborating with Columbia Business School for AI development, we stay on top of cutting-edge academic research to help inform our client insights.
Visit Greenbook.org – the market research industry’s most comprehensive source for verified, unfiltered client feedback.
A sample testimonial from one of our clients:
“TRC were a pleasure to work with. They have a very talented, incredibly intelligent team that provide effective solutions to complex business questions. The team were able to work very efficiently to meet rapid deadlines and delivered complex results in an easy-to-understand format that had a very positive impact on our business. I would highly recommend working with TRC.”
Our musings
Recently, I took part in a listener-powered countdown of the top songs of the 1990s on KEXP (an independent radio station, based in Seattle, WA). The premise was simple: listeners submitted their 10 favorite songs from the decade, the votes were comb...
Every fall, we see the same pattern. Health plans wrap up AEP, take a breath over the holidays, and then in January the calls start: “We need to test our 2028 Medicare Advantage plan design. How quickly can you turn this around?” The honest an...
I grew up in Michigan's Upper Peninsula, a place where "running to the doctor" could mean a 60-minute drive on a good-weather day. For many rural Americans, that reality hasn't changed. In fact, it's getting worse. As someone who has spent her career...
Our ponderings
