Pharmaceutical Market Research

Our location in greater Philadelphia has given us excellent access to the world’s largest pharmaceutical companies—most of which are headquartered within our tri-state area. There’s no doubt this helped build our 25+ years with the pharmaceutical industry.

Whether we studied neurological conditions like Alzheimer’s and schizophrenia—to more common conditions like rosacea and hemorrhoids, we’ve uncovered critical insights about patients, their caregivers, and their physicians that led to stronger connection points.

We’ve also had success locating and interviewing hard-to-reach audiences, who have intimate experience living with or treating a rare disease.

The last few years helped make pharma market research even more accessible.

• Since 2020, there’s been an overall increase in a participant’s tech know-how, be it patient or physician; both are now much more comfortable joining us online for in-depth qualitative interviews or surveys.
• The incredible go-to-market speed of vaccines and the disappointments of promising treatments for neurologic disorders has also put a spotlight on the scientific rigor and muscle of “Big Pharma” as well as its limitations, and has given us all much to consider and talk about.
• Collectively, we all want to talk about our own health, our family’s health, and our community’s health.

When you choose TRC for pharmaceutical market research, you can be assured:

• We understand the pharma industry and its regulations.
• We’re experienced with the entire ecosystem beyond just patient and physician to include advocacy, marketing, sales, suppliers, managed care, and reimbursement.
• We’re experienced in helping pharmaceutical marketers effectively prepare a marketing program or product/device launch.
• We go beyond message testing to actually help pharma marketers develop and tailor audience-specific messages so that all audiences recall a brand with ease.
• We’re proficient at uncovering insights through our market segmentation studies, pricing research, message prioritization, or any type of brand communications research to help you identify the needs of patients and the needs of physicians

Greenbook.org, the market research industry directory, reached out to our clients and verified their reviews of TRC.