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Consumer Packaged Goods Market Research

Consumer packaged goods (CPG) companies are at the front lines in the battle to understand consumer preferences and priorities. And to know how those preferences and priorities add up to actual choices in the marketplace.

Their innovation pipelines are full of concepts that have potential. Store shelves are increasingly crowded, and on-demand consumer culture has led to more ways for shoppers to learn, compare, and buy. What’s most important to them? How do you figure out truly winning ideas from among many? How can you encourage more people to choose your products?

TRC is well-positioned to help companies address these and other business challenges, with senior-level researchers who design solutions to fit your particular challenge, and deep expertise in the area of product development, conjoint analysis, and other choices-based feature prioritization techniques.

Third Party Verified Clients' Recommendations

Greenbook.org, the market research industry directory, reached out to our clients and verified their reviews of TRC.

Consumer Packaged Goods (CPG) Research

Learn more about how our clients were able to dig deeper into their industry to better reach their customers using our extensive consumer product research insights.

Consumer Pkg Goods

Is This Unique Enough? Turning Failure Into Success

Conjoint and TRC Simulator allowed this CPG heavyweight to understand how their new breakfast product idea could meet consumer preferences in five different markets across four continents.

Concept Evaluation Conjoint Analysis Product Optimization

Consumer Pkg Goods

Creating a Right Variety of "Yum!"

Consumer packaged goods manufacturers often struggle with selecting the right products or combination of products for their "multi-pack" offerings.

Feature Prioritization Product Optimization

Consumer Pkg Goods

Pet Owners

One of the more actionable segmentation insights we uncovered: Food is only part of good pet care.

Message Refinement Segmentation

Our White Papers Related to Consumer Goods Market Research

Find and understand your target customers to establish lasting relationships. Our marketing researchers share their knowledge after extensive investigations.

Feature Prioritization

October 5th, 2020

Two-Dimensional Max-Diff (2DMD)

A common problem in research is prioritization of a list of items (features, messages, etc.). With only a handful of items a ranking exercise works nicely, though it doesn’t really provide information on the spacing between the ranks

Rajan Sambandam, PhD, Westley Ritz
Feature Prioritization Max-Diff Pricing Research Product Development

Product Development

October 7th, 2020

Conjoint Analysis Primer: Why, What and How

Let’s say your company wants to launch a new product and your job is to understand how it should be designed – that is, you want to know what consumers will value.

Rajan Sambandam, PhD | President
Feature Prioritization

Pricing Research

September 25th, 2020

Monadic Price Testing vs Price Laddering

Which should I use, a Monadic design or a Price Laddering technique? It’s a practical question that comes up often in pricing research. With monadic price testing respondents are shown (or read) a single concept, with a single price, and asked abo...

Rajan Sambandam, PhD | President
Price Sensitivity Pricing Research

Blogs on Consumer Products Market Research

Our seasoned experts share what they’ve learned about consumer goods marketing. Find the latest data and actionable insights to make more informed decisions.

Feature Prioritization

July 27th, 2020

Max-Diff for Feature Prioritization: Is the Output Telling the Whole Story?

We love Max-Diff! It is the industry gold standard for feature prioritization, and with good reason.

Westley Ritz | Vice President, Analytics

Pricing Research

February 24th, 2025

Measuring Price Sensitivity to Unlock Profitability

Unlock profitability with Price Sensitivity Analysis. Learn how businesses optimize pricing strategies using data-driven techniques like Van Westendorp, Conjoint Analysis, and Gabor-Granger. Discover how TRC Insights helps brands navigate inflation, ...

Ted Benzing | Vice President, Sales

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Todd FabianHeinz

“The TRC folks are knowledge experts on a wealth of analytic methodologies and, more importantly, know how to match those methods to your business need.”

Teresa AndersonBlue Cross Blue Shield of Vermont

“TRC provided thoughtful guidance—taking the lead on the process and ensuring that the research answered all of our questions.”

Russ SenykLuye Pharma

“Your willingness to talk through my needs and curiosity about them sets you apart from the other firms I’ve used.”

Susan TopelCentene Corporation

“Have I said thank you for all that you all have done? Please express my sincerest and overflowing gratitude for how agile and responsive your team has been.”