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Healthcare & Hospital Systems Market Research

Our Expertise in Healthcare Market Research

For the 30 + years that we’ve been doing market research analysis, we’ve also been collecting invaluable experience in the insurance, hospital and healthcare space.

In fact, we’ve conducted healthcare medical market research with patients, practitioners, pharmacists, employers, administrators, and insurers across the most dynamic and impactful transformations in healthcare. From hospital mergers, through the complex Medicare Modernization Act (Part D), to the Affordable Healthcare Act (ACA), to telehealth.

We’re prepared to help you uncover the insights and opportunities that can help you meet tomorrow’s unexpected health care needs.

Our Experience in Healthcare Market Research

  • We can guide you in testing new strategies, new products, new plans, or new communications.
  • We’ve conducted deep qualitative research on such topics as rare diseases, EMRs (electronic medical records), executive strategies, and complicated network dynamics.
  • We also have considerable expertise in perception insights and pricing research.
  • We have experience differentiating and boosting engagement with health and wellness programs.
  • Our HITRUST® certification allows us to contact insurance or network members/patients directly, and include data in our market analysis in healthcare.
  • We actively engage with various online communities of more than 1,500 health insurance customers to tap into real-life day to day insights.

Third Party Verified Client Recommendations

Greenbook.org, the market research industry directory, reached out to our clients and verified their reviews of TRC.

Leading Healthcare Companies Choose Us

This is just a partial list that we can share.

Cigna
Independence
Luye Pharma
McNeil
Geisinger
Advanced IVR Functionality and Reporting

A Cost-Effective Way to Meet Regulatory Requirements and Improve the Patient/Member Experience

TRC’S IVR (Interactive Voice Response) practice provides insight and reporting tools that far exceed state- and federal-level requirements for patients and members. An easy, intuitive interface can be used on any phone. Questions can be driven by simple rating scales, or opened up to capture more complex, transcribable answers. Our system supports inbound calls and enhancements including email and text outreach.

Reporting options include targeted performance measures for Providers, Regions, States and other regulatory bodies, as well as any number of KPIs your organization might use to monitor and improve the member experience.

We can even upload results and reports to a secure online portal with strong individual access controls built in.

Hospital and Healthcare Market Research Case Studies

What makes a hospital or an insurance plan an easy choice in a competitive market? Read how we helped a hospital and a few healthcare clients uncover their most valuable products or services, as well as new opportunities, so they could appeal to, capture, and retain their customers.  

Healthcare

Applying an integrated qual-quant approach to unravel the why behind member termination

Business Challenge A well-known, dominant health insurance company asked TRC for research help to gain clarity as to why members were canceling insurance, despite a history of positive experiences with the plan. Prior research demonstrated that t...

Qual & Quant Integration

Healthcare

Guiding Consumers to Build Their Own Health Insurance Plan

Our client wanted to identify the most appealing benefits, and the trade-offs consumers make when considering specific levels of the healthcare benefits, and to profile consumers interested in specific features and levels so that the client could cus...

Conjoint Analysis Product Configurator

Hospital

Pricing Medical Procedures with Confidence

A major healthcare provider asked us: "evaluate the price sensitivity of 200+ procedural codes" to understand if the fees aligned to patient perceptions.

Brand Equity Conjoint Analysis Multi-Dimensional Scaling Pricing Research

Hospital

Making the Most of Hospital's Prestigious Brand

Prestigious hospital needed to understand: In a competitive market, what perceptions do the locals recall and use when seeking nearby treatment and care?

Brand Equity Conjoint Analysis
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Todd FabianHeinz

“The TRC folks are knowledge experts on a wealth of analytic methodologies and, more importantly, know how to match those methods to your business need.”

Teresa AndersonBlue Cross Blue Shield of Vermont

“TRC provided thoughtful guidance—taking the lead on the process and ensuring that the research answered all of our questions.”

Russ SenykLuye Pharma

“Your willingness to talk through my needs and curiosity about them sets you apart from the other firms I’ve used.”

Susan TopelCentene Corporation

“Have I said thank you for all that you all have done? Please express my sincerest and overflowing gratitude for how agile and responsive your team has been.”