Pet Owners

Business Challenges

Pet food and pet care has emerged as a growing lucrative CPG market. Our Client, a maker and marketer of popular pet foods, commissioned us to explore and divide the pet owner marketplace into meaningful and actionable segments.

TRC’s Solution

TRC employed a Segmentation study, guided by our comprehensive process and analytic expertise.

Successful Results Implementation

Our comprehensive process and analytic expertise gave them the guidance they needed to further enhance products and refine messaging of current offering with greater precision.