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Two-Dimensional Max-Diff (2DMD)

2DMD evaluates criteria more efficiently

You need consumers to make choices about your ideas, product attributes, or service options.

Employing a max-diff provides stronger differentiation than a ratings scale, but it’s limited to evaluating only one dimension—such as “importance.”

Two measures in one exercise

Two-Dimensional Max-Diff (2DMD) will measure your consumer’s evaluations on two dimensions of interest, instead of just one.

No need for a second max-diff exercise—that would be tedious!

Our White Paper on Two-Dimensional Max-Diff (2DMD)

The way we detail our 2DMD is so interesting, Quirk’s Magazine published our examples.

Feature Prioritization

Two-Dimensional Max-Diff (2DMD)

A common problem in research is prioritization of a list of items (features, messages, etc.). With only a handful of items a ranking exercise works nicely, though it doesn’t really provide information on the spacing between the ranks

Rajan Sambandam, Westley Ritz
Feature Prioritization Max-Diff Pricing Research Product Development
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How Our 2DMD Helped our FinTech Client

We applied 2DMD to help our client prioritize new ideas that would increase usage of their service, as well as specific features of that service, so they could be promoted to specific segments.

Fintech

Digital Payment Service Optimized Their Strategic Roadmap with Two-Dimensional Max-Diff

Long-established FinTech client looking to evolve their offerings asked us to help identify features and services of greatest importance so they could direct R&D and inform future market strategies.

Feature Prioritization Needs Assessment
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Shouldn't your market research be customized to you?

You are unique. Your business challenge is unique. That’s why your market research should be customized to work for you. Let’s talk about working together to help you find new audiences, new insights, even new ideas.

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Todd FabianHeinz

“The TRC folks are knowledge experts on a wealth of analytic methodologies and, more importantly, know how to match those methods to your business need.”

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Russ SenykLuye Pharma

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