Solutions & Products
Bracket™
PRIORITIZE IDEAS – FEATURES – CONCEPTS – MESSAGES
Bracket™ identifies winners
Can consumers tell us which features really matter?
Which new product ideas stand out from the crowd?
Do you know which messages truly resonate?
As the number of items to test increases, the ability to sort out what is most important decreases. Therefore, you end up with little-to-no differentiation. Or, if the list gets longer and more complicated, it’s possible you can get respondent fatigue from the repetition of Max-Diff — and that isn’t actionable, either.
With Bracket™, only winners move forward
In this tournament-style approach to prioritization, Bracket makes the choice-based process more engaging and relevant by advancing only the winning items and eliminating the “losing” ones. Bracket also allows you to follow-up on the “why.”
What makes Bracket™ juicy and insightful?
- You can follow-up with specific questions on each person’s favorite in real-time
- You can zoom in on key segments to dig deeper
- You can gauge real-world impact by benchmarking winners and challengers against established items
Helping Only the Best Ideas Advance
We used Bracket to help these clients find insights through the science of choice.
Shouldn’t your market research be customized to you?
You are unique. Your business challenge is unique. That’s why your market research should be customized to work for you. Let’s talk about working together to help you find new audiences, new insights, even new ideas.