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Our Influence

We’re Thought Leaders, Speakers, Authors, and Influencers

Committed to making research more useful

As a company of market research professionals who loathe off-the-shelf solutions, we decided long ago TRC will advance the science of research and educate practitioners.

Our commitment is evident in our writings, conferences, speaking engagements, and academic partnerships.

Featured Blog Articles

We’ve blogged for a long time. The selected blog articles featured below bring you our researchers’ point of view on today’s hot topics.

General Research

Best Practices for Online Community Research in 2025

Online panels and communities have become a cornerstone of research, offering a continuous stream of rich insights in real time. While they require thoughtful planning and upfront investment, they can deliver valuable benefits that include agile insi...

Dana Mathiot | Sr. Research Community Manager

Fintech Industry

TRC for PayPal: Case Study Featured in Harvard Business Review

Recently, Harvard Business Review featured an article about TRC Insights study conducted for PayPal. We are proud to share how the study results influenced PayPal's global expansion strategy for their "Buy Now Pay Later" (BNPL) product.

Kevin Dona | Executive Vice President, MBA
Read our blog

Our relationship with academia

We partner with world-class researchers in academia for good reason. They explore the potential and possibilities of research. Busy practitioners, however, work in the now. We formed academic partnerships to bridge the divide.

Could our academic partnerships benefit you?

Let's talk solutions

Elaborate designs and special techniques are nice. Actionable results are better. Contact us today and tell us what you’re up against. We’ll focus on the end game with you—right from the start.

Contact Us

Featured Events

TRC events have historically drawn larger research communities.

We’re continually working to create unique events and experiences to help us all stay connected and learn.

Join us at our next event

Featured White Papers

These selected white papers best represent how we view market research innovation to solve new and evolving research problems.

Feature Prioritization

October 5th, 2020

Two-Dimensional Max-Diff (2DMD)

A common problem in research is prioritization of a list of items (features, messages, etc.). With only a handful of items a ranking exercise works nicely, though it doesn’t really provide information on the spacing between the ranks

Rajan Sambandam, PhD, Westley Ritz
Feature Prioritization Max-Diff Pricing Research Product Development

Pricing Research

September 25th, 2020

Monadic Price Testing vs Price Laddering

Which should I use, a Monadic design or a Price Laddering technique? It’s a practical question that comes up often in pricing research. With monadic price testing respondents are shown (or read) a single concept, with a single price, and asked abo...

Rajan Sambandam, PhD | President
Price Sensitivity Pricing Research

Conjoint Analysis

September 25th, 2020

Behavioral Conjoint: Measuring Impact of Conscious and Subconscious Factors on Choice

Imagine that you are a researcher for a coffee brand and you would like to know which of two ad treatments would be more effective for your brand.

Rajan Sambandam, PhD | President
Discrete Choice Conjoint Monadic Design
View all white papers
Todd FabianHeinz

“The TRC folks are knowledge experts on a wealth of analytic methodologies and, more importantly, know how to match those methods to your business need.”

Teresa AndersonBlue Cross Blue Shield of Vermont

“TRC provided thoughtful guidance—taking the lead on the process and ensuring that the research answered all of our questions.”

Russ SenykLuye Pharma

“Your willingness to talk through my needs and curiosity about them sets you apart from the other firms I’ve used.”

Susan TopelCentene Corporation

“Have I said thank you for all that you all have done? Please express my sincerest and overflowing gratitude for how agile and responsive your team has been.”