Charlie Humenn
Vice President
My passion for newspapers and magazines led me into marketing research, starting with roles in print, radio, and TV supporting marketing and ad sales through research. Driven by a desire to help others, I transitioned to the market research supplier side, where I’ve played a key role in helping clients innovate and grow.
My strong background in research and business strategy has enabled me to guide companies in refining new products, positioning, and pricing and communication strategies across industries such as consumer goods, services, utilities, telecommunications, media, and entertainment.
In recent years I have learned to leverage AI for both qualitative and quantitative research, using advanced analytics and natural language processing to uncover deeper insights and trends. By integrating AI-driven tools, I help clients make smarter decisions, streamline data analysis, and reveal actionable opportunities that drive business growth.
Education: New York University Stern School of Business; BS in Marketing
Contact Charlie via email or call him directly at 215.499.5908
Charlie’s LinkedIn profile
