Our Influence
Our Events
We like to spread the word about radical new thinking in research and encourage discussion between practitioners and academics — with an eye towards more effective studies.
PAST EVENT
TRC at Analytics and Forecasting Conference
TRC president, Rajan Sambandam, participated in the annual two-day conference where he discussed the benefits and drawbacks of using synthetic data in Market Research. Rajan was joined by panelists from global research firm, PBS Insights, who shared real world perspectives as well as academic colleagues from Harvard Business School and the University of Wisconsin-Madison.
PAST EVENT
TRC Semi-annual Seminar
TRC hosted an educational market research talk followed by drinks and hors d’oeuvres. Our president, Rajan Sambandam, an expert in conjoint studies, shared the latest developments in the area of conjoint research and how it can be used more effectively. The work comes from Rajan’s collaboration with his academic colleagues.
PAST EVENT
TRC on the Road Series
Our last TRC on the Road presentation explored an effective and counter-intuitive approach to product design and the innovation process. The guest was Jacob Goldenberg, a visiting professor at Columbia University, a marketing professor at the Interdisciplinary Center in Herzliya, Israel, and co-author of “Inside the Box: A Proven System of Creativity for Breakthrough Results.”