Green Marketing Research

Sustainability is a business area that is growing in focus and still rapidly changing. It extends far beyond the promises made in the 90’s to recycle in-office trash and conserve energy. Today’s consumers are demanding truth and transparency on all matters concerning people, profits, and the planet.

They want to know the short and long-term impact of the raw materials in your products and packaging. Whether your supply chain is fair, environmentally friendly, and socially responsible. They want companies to take accountability for all the harm they’ve done. To publicly acknowledge where they could do better. And to invest in improving the environment, and all its species, while creating solutions to assist in those improvements.

What sustainable values do your customers expect from you?

Even with noble intentions, it’s not uncommon to make missteps in this area because the business model is different. As your research partner, we would help you navigate unforeseen expectations and complexities generated from green marketing.

TRC is ready to make your sustainability commitment a market differentiator

What type of green market research are you considering? Attitudinal? Identifying messages or campaigns that resonate? Understanding your various customer segments? Let us help you uncover green marketing opportunities that can set your company apart.

• We can message test eco-friendly brand claims, climate pledges, environmental goals, or social responsibility initiatives.

• Today’s consumers, especially younger ones, are willing to pay more for products that are produced sustainably, and are more loyal to companies that are working to lighten their ecological footprint. We can help you with pricing research and identify key drivers of satisfaction and loyalty.

• We can help you red light market perceptions of “greenwashing” and identify any potential consumer concerns with your proposed policies or approach.