Solutions & Products
Market Segmentation Research
Our approach to strategic segmentation: Finding distinct and actionable segments for you
Differentiating your segments is almost impossible when your audience tells you everything is important to them. Identifying and defining actionable, differentiated segments is critical to delivering your message successfully.
There is more beyond Max-Diff
We employ Max-Diff and other choice-based methods to identify truly differentiated segments. But we are also looking for actionable segments.
Understanding the iterative nature of segmentation analysis, we also use a variety of powerful tools to examine possible solutions from a variety of angles:
- Scoring databases
- Overlaying third-party data
- And working with you to “sell” the new solution within your company
Helping Clients Understand Customers on a Deeper Level
Read a few case studies about our customer segmentation work and how we helped in unique positioning, differentiation, and widening a consumer universe.
Our Unique Approach to Market Segmentation Analysis
We write white papers about our evolving segmentation research because we always approach it differently. Read our take on switching up segmentation analysis questions and how to expand database scoring.
Shouldn’t your market research be customized to you?
You are unique. Your business challenge is unique. That’s why your market research should be customized to work for you. Let’s talk about working together to help you find new audiences, new insights, even new ideas.
Our Thoughts on Using Segmentation Research
We are experts in identifying your unique customer segments so that you can precisely tailor your messaging. In our blog, we advise on how to reevaluate those segments post-pandemic, and how to build a smarter marketing plan around segmentation insights.
Rest assured your data is safe
Read more about HITRUST CSF certification and SOC 2 attestation on TRC’s Data Security page.