Solutions & Products
Mixed Method Research Design
Integrate qualitative and quantitative market research tools to mine for deeper insights
Your market research ROI should yield newer and stronger insights. One pathway to those discoveries is through qualitative-quantitative integration.
This insight integration practice is not new and not unique to TRC. However, our expertise and seamless approach do bring something new: we integrate our tools across the two disciplines. Meaning that our experts cross-pollinate their skills between qualitative and quantitative research design, data collection, and analysis.
Why integrate with TRC ?
Our skill integration makes our overall approach stronger, and more likely to deliver newer, and more reliable insights.
Employing A.I. to bridge quant and qual
Text analytics for better insights, minimized bias
Have you had that problem during the analysis phase of having too much data to sift through? How do you remove or overcome “loud” data that over shadow or cause potential bias?
With InTXTigator™, our own A.I.-driven text analytics app, you can have a trusted assistant in your data mining.
InTXTigator™ is effective, efficient, and can find better insights. It can help understand underlying emotions through sentiment analysis. Or similar to factor analysis, it allows themes to emerge from data to assist insight development.
We use InTXTigator™ to analyze open-ends, IDIs and Community Panel discussion boards.
Why our qual expertise makes your data more fruitful
We ask differently to get richer responses
As qualitative experts, we word and structure quantitative questions in such a way to deliver more substantial and more meaningful responses. Here are a few ways we can effectively integrate qual into quant to get richer respondent feedback during the data collection phase:
- Projective questions – we know how effective they can be in qualitative interviews, so why not employ them in a quantitative survey?
- Priming to enhance respondents’ focus and stimulate their creative juices with image-assisted questions
- A.I.-driven follow-up probing on open-end responses to yield deeper input
Our Blog Thoughts on Qual-Quant Integrative Research
We captured our thoughts on how working from home changed qualitative research conversations, and the new role that images and icons play in both qualitative and quantitative market research today.
Could we improve your overall research design?
Cindy Reisner, our Senior Moderator, will work with our team to offer you a more thoughtful, holistic approach with qualitative and quantitative research elements.
T: 215-641-2212 | Email: creisner@trcinsights.com
Cindy has more than 25 years of experience in substantive areas like healthcare, financial services, technology, utilities and key stake-holdership.
Our White Paper on Qual-Quant Integration
Once upon a time, a human-only approach (manual coding along with its issues of time, budget and expertise) uncovered the black swan. Today, a hybrid approach of human PLUS advanced technology make this effort faster, and riper for finding insights.
Our Case Study on Qual-Quant Integration
Shouldn’t your market research be customized to you?
You are unique. Your business challenge is unique. That’s why your market research should be customized to work for you. Let’s talk about working together to help you find new audiences, new insights, even new ideas.