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Case Studies

Our innovative approaches led to effective research

Here’s a collection of our client work across many industries. Each study demonstrates our thoughtful response to particular research needs and how our approach made a difference.

Healthcare

Online Community Unified Research Efforts for Enterprise Growth

How a health insurance leader streamlined market insights.

Online Communities

Fraud in Surveys

Delivering High-quality Data amid Rising AI-driven Fraud

Business Challenge A large software company engaged TRC to conduct a multi-wave Market Map Study that targeted industry professionals. Initially, the study flowed flawlessly. But when we added an oversample group, we noted their fielding phase respo...

AI in Market Research

Utilities

Paving the Road for Successful Business Partnerships

Business Challenge Energy companies often contract with construction firms and electrical contractors to administer aspects of their energy programs in the commercial/industrial space. Our utility client, located in the Northeast, had a number of...

Qualitative Quantitative

Utilities

Understanding Appetite and Barriers to Natural Gas

Business Challenge An energy company in the Northeast wanted to take advantage of very low natural gas rates and persuade customers to convert from oil to natural gas heat, which would save consumers money in the long run and be less taxing on the e...

Qualitative Quantitative

Utilities

Zero-in on Targeted Messaging to Drive Sales

Business Challenge A utility company with customers in the Midwest offers a variety of repair and home maintenance plans which can be customized to cover major appliances, heating & cooling systems, and sewer & water lines. The company wante...

Message Refinement

Biotech

Weighting demand opportunities in the pharmaceutical market

A leading biotechnology company saw a significant opportunity to increase production of a pharmaceutical, but faced the challenges of a long manufacturing cycle, short shelf life and widely varying demand cycles. The need for accurate demand estimati...

Demand Assessment

Green Marketing

Does 'yummy' play a role in profitability of this alternative-protein source?

Our client was excited about a new plant-based protein that could be marketed to clients. But the “yum” factor played a big part in the demand for it.

Conjoint Analysis

Green Marketing

Do U.S. consumers believe a tire company can be "green"?

Global tire manufacturer needed to understand sustainability views of their existing U.S. consumer market segments so they could fully develop their green marketing strategy focused on a circular economy.

Path Analysis

Healthcare

Applying an integrated qual-quant approach to unravel the why behind member termination

Business Challenge A well-known, dominant health insurance company asked TRC for research help to gain clarity as to why members were canceling insurance, despite a history of positive experiences with the plan. Prior research demonstrated that t...

Qual & Quant Integration

Fintech

Digital Wallet Product Uncovers Key Targets Holding Most Growth Opportunity

Well-known FinTech client with digital wallet product needed to understand market share potential, unmet needs, and which features and services provided inroads toward new products.

User Experience

Food and Beverage

Defining and Refining a Beverage Category

A beverage company was investing in new product lines, and wanted to determine the best way to configure retail space for the new offerings.

Multi-Dimensional Scaling

Retail

How to Mix 100+ Product Lines of House Paint

A paint manufacturer wanted to reduce the number of SKUs while ensuring offerings that would appeal to all segments of the paint contractor market. 

Conjoint Analysis Feature Prioritization

Fintech

Digital Payment Service Optimized Their Strategic Roadmap with Two-Dimensional Max-Diff

Long-established FinTech client looking to evolve their offerings asked us to help identify features and services of greatest importance so they could direct R&D and inform future market strategies.

Feature Prioritization Needs Assessment

Technology

Segmentation to Optimize Digital Imaging Market

Our robust segmentation methodology identified six new actionable segments.

Segmentation

Health Insurance

Choosing the Most Effective Campaign Messaging

A health insurance company needed to understand: Which positioning statements and messaging resonates best with my purchasing audience? Qualitative and quantitative methods gave us a more complete picture.

Positioning Research Qual & Quant Integration Qualitative

Finance

Not Just Segments, but Deeply Personified Segments

A modern bank wanted to know how to segment and define their target audience, and also how to communicate to each segment mirroring their language, attitudes, feelings, etc.

Qualitative Segmentation

Automotive

Van Westendorp Technique and Price Points

With more than 40,000 auto dealer clients, this service provider needed us to help identify potential, optimal price points for their online vehicle remarketing services.

Concept Evaluation Pricing Research User Experience

Pharma

Price Laddering Sized the Market Potential

A pharma company asked: "what price would be the highest price?" at which a consumer would no longer ask about their new drug? Why price laddering worked.

Price Laddering

Hospital

Pricing Medical Procedures with Confidence

A major healthcare provider asked us: "evaluate the price sensitivity of 200+ procedural codes" to understand if the fees aligned to patient perceptions.

Brand Equity Conjoint Analysis Multi-Dimensional Scaling Pricing Research

Healthcare

Guiding Consumers to Build Their Own Health Insurance Plan

Our client wanted to identify the most appealing benefits, and the trade-offs consumers make when considering specific levels of the healthcare benefits, and to profile consumers interested in specific features and levels so that the client could cus...

Conjoint Analysis Product Configurator

Software

Global Service Gaps Identified

In-language feedback from consumers across the globe revealed important differences in overall satisfaction levels across countries.

Satisfaction & Loyalty

Consumer Pkg Goods

Is This Unique Enough? Turning Failure Into Success

Conjoint and TRC Simulator allowed this CPG heavyweight to understand how their new breakfast product idea could meet consumer preferences in five different markets across four continents.

Concept Evaluation Conjoint Analysis Product Optimization

Food and Beverage

Would You Buy This?

Idea Audit™ delivered fundamental concept metrics, difficult-to-quantify information, and purchase likelihood estimates for the makers of EVO Oil Sprayer — all at a low cost.

Concept Evaluation

Hospital

Making the Most of Hospital's Prestigious Brand

Prestigious hospital needed to understand: In a competitive market, what perceptions do the locals recall and use when seeking nearby treatment and care?

Brand Equity Conjoint Analysis

Television

Winners vs. Losers, Bracket vs. Max-Diff

Business Challenge If someone asked you to put 70 items in order, from best to worst, how would you go about doing that? That was the question we had before us when we wanted to figure out how to get TV viewers to tell us their preferences for sc...

Feature Prioritization Max-Diff Product Optimization

Consumer Pkg Goods

Pet Owners

One of the more actionable segmentation insights we uncovered: Food is only part of good pet care.

Message Refinement Segmentation

Consumer Pkg Goods

Mixing Emotional and Rational

Discrete-choice created 'gut-feeling' scenarios and delivered emotionally driven results.

Conjoint Analysis

Consumer Pkg Goods

Creating a Right Variety of "Yum!"

Consumer packaged goods manufacturers often struggle with selecting the right products or combination of products for their "multi-pack" offerings.

Feature Prioritization Product Optimization

Retail

Do We Buy the Product or the Brand?

A well-known, legacy retail giant needed to understand the brand equity (perceived value) of their bestselling power and hand tool brands.

Brand Equity Discrete Choice Conjoint Pricing Research

Business-to-Business

Priced to Market

Bracket™ and discrete-choice conjoint analysis helped this legal services provider prioritize the features and benefits that attorneys would pay for.

Bracket Conjoint Analysis

Utilities

Monitoring touchpoints to enhance customer experience with utility provider

An ongoing call center satisfaction study is part of PECO’s efforts to maintain high satisfaction, helping them to keep their finger on the pulse of the customer experience during key touch points. Dashboard reporting to top management notes any tr...

Dashboard Reporting Satisfaction & Loyalty

Health Insurance

Object-Based Segmentation Found Four New Audience Segments

This health insurance provider couldn't understand why many in their target didn't even want insurance policies. Qualitative defined the survey. Quantitative revealed four new segments.

Product Optimization Qual & Quant Integration Qualitative Segmentation

Healthcare

Best Combination of Medicare Plans

We identified the best combination of medicare plans using Total Unduplicated Reach and Frequency (TURF) and discrete-choice conjoint.

Conjoint Analysis Feature Prioritization TURF

Finance

Designing a Credit Card for High-End Travelers

A growing regional bank is looking to expand its product line by offering a premium credit card, designed for the population of affluent travelers.

Conjoint Analysis Discrete Choice Conjoint Feature Prioritization

Hospitality

Hotel Happy

CHAID segmentation told us which guests checked out happy and why.

Brand Image Qualitative Segmentation

Insurance

Insurance Claims Improved

Key driver analysis identified room for big improvements at the claims level, where it mattered most.

Business to business Satisfaction & Loyalty

Hospitality

Improving Radisson's Guest Satisfaction

Historical data and a simulator told us that making just one small change in quest satisfaction right away would increase monthly revenue.

Financial Linkage Satisfaction & Loyalty

Medical Devices

Medical Device Firm Going International

Discrete-choice conjoint helped Covidien medical device company expand globally with very tough target.

Conjoint Analysis Discrete Choice Conjoint

Health Insurance

Identifying Consumer Preferences in Healthcare

Bracket™ prioritized a large number (64) of consumer interactions, generated based on the qualitative phase, to identify those most critical to a positive consumer experience.

Agile Research Bracket Feature Prioritization

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