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We offer expertise across many methodologies as well as unique, innovative products that understand consumer choice and solve business problems.
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View AllHere’s a collection of our client work across many industries. Each study demonstrates our thoughtful response to particular research needs and how our approach made a difference.
A leading healthcare organization wanted to better understand the diverse needs, attitudes, and preferences of its members in order to improve product recommendations and engagement strategies. The organization had previously conducted segmentation w...
How a health insurance leader streamlined market insights.
Business Challenge A large software company engaged TRC to conduct a multi-wave Market Map Study that targeted industry professionals. Initially, the study flowed flawlessly. But when we added an oversample group, we noted their fielding phase respo...
Business Challenge Energy companies often contract with construction firms and electrical contractors to administer aspects of their energy programs in the commercial/industrial space. Our utility client, located in the Northeast, had a number of...
Business Challenge An energy company in the Northeast wanted to take advantage of very low natural gas rates and persuade customers to convert from oil to natural gas heat, which would save consumers money in the long run and be less taxing on the e...
Business Challenge A utility company with customers in the Midwest offers a variety of repair and home maintenance plans which can be customized to cover major appliances, heating & cooling systems, and sewer & water lines. The company wante...
A leading biotechnology company saw a significant opportunity to increase production of a pharmaceutical, but faced the challenges of a long manufacturing cycle, short shelf life and widely varying demand cycles. The need for accurate demand estimati...
Our client was excited about a new plant-based protein that could be marketed to clients. But the “yum” factor played a big part in the demand for it.
Global tire manufacturer needed to understand sustainability views of their existing U.S. consumer market segments so they could fully develop their green marketing strategy focused on a circular economy.
Business Challenge A well-known, dominant health insurance company asked TRC for research help to gain clarity as to why members were canceling insurance, despite a history of positive experiences with the plan. Prior research demonstrated that t...
Well-known FinTech client with digital wallet product needed to understand market share potential, unmet needs, and which features and services provided inroads toward new products.
A beverage company was investing in new product lines, and wanted to determine the best way to configure retail space for the new offerings.
A paint manufacturer wanted to reduce the number of SKUs while ensuring offerings that would appeal to all segments of the paint contractor market.
Long-established FinTech client looking to evolve their offerings asked us to help identify features and services of greatest importance so they could direct R&D and inform future market strategies.
Our robust segmentation methodology identified six new actionable segments.
A health insurance company needed to understand: Which positioning statements and messaging resonates best with my purchasing audience? Qualitative and quantitative methods gave us a more complete picture.
A modern bank wanted to know how to segment and define their target audience, and also how to communicate to each segment mirroring their language, attitudes, feelings, etc.
With more than 40,000 auto dealer clients, this service provider needed us to help identify potential, optimal price points for their online vehicle remarketing services.
A pharma company asked: "what price would be the highest price?" at which a consumer would no longer ask about their new drug? Why price laddering worked.
A major healthcare provider asked us: "evaluate the price sensitivity of 200+ procedural codes" to understand if the fees aligned to patient perceptions.
Our client wanted to identify the most appealing benefits, and the trade-offs consumers make when considering specific levels of the healthcare benefits, and to profile consumers interested in specific features and levels so that the client could cus...
In-language feedback from consumers across the globe revealed important differences in overall satisfaction levels across countries.
Conjoint and TRC Simulator allowed this CPG heavyweight to understand how their new breakfast product idea could meet consumer preferences in five different markets across four continents.
Idea Audit™ delivered fundamental concept metrics, difficult-to-quantify information, and purchase likelihood estimates for the makers of EVO Oil Sprayer — all at a low cost.
Prestigious hospital needed to understand: In a competitive market, what perceptions do the locals recall and use when seeking nearby treatment and care?
Business Challenge If someone asked you to put 70 items in order, from best to worst, how would you go about doing that? That was the question we had before us when we wanted to figure out how to get TV viewers to tell us their preferences for sc...
One of the more actionable segmentation insights we uncovered: Food is only part of good pet care.
Discrete-choice created 'gut-feeling' scenarios and delivered emotionally driven results.
Consumer packaged goods manufacturers often struggle with selecting the right products or combination of products for their "multi-pack" offerings.
A well-known, legacy retail giant needed to understand the brand equity (perceived value) of their bestselling power and hand tool brands.
Bracket™ and discrete-choice conjoint analysis helped this legal services provider prioritize the features and benefits that attorneys would pay for.
An ongoing call center satisfaction study is part of PECO’s efforts to maintain high satisfaction, helping them to keep their finger on the pulse of the customer experience during key touch points. Dashboard reporting to top management notes any tr...
This health insurance provider couldn't understand why many in their target didn't even want insurance policies. Qualitative defined the survey. Quantitative revealed four new segments.
We identified the best combination of medicare plans using Total Unduplicated Reach and Frequency (TURF) and discrete-choice conjoint.
A growing regional bank is looking to expand its product line by offering a premium credit card, designed for the population of affluent travelers.
CHAID segmentation told us which guests checked out happy and why.
Key driver analysis identified room for big improvements at the claims level, where it mattered most.
Historical data and a simulator told us that making just one small change in quest satisfaction right away would increase monthly revenue.
Discrete-choice conjoint helped Covidien medical device company expand globally with very tough target.
Bracket™ prioritized a large number (64) of consumer interactions, generated based on the qualitative phase, to identify those most critical to a positive consumer experience.
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