Published Research, Lectures & Thought Leadership by Jennifer Van de Meulebroecke
Jennifer Van de Meulebroecke is a researcher at TRC Insights, based in Fort Washington, Pennsylvania. Her work spans healthcare market research, conjoint analysis, and brand equity research, with a particular focus on how patients and consumers value the dimensions of their healthcare experience. She has presented original research at industry conferences and co-authored peer-reviewed work on measuring the value of health and wellness programs.
Publications
Ozminkowski, Ronald J., Seth Serxner, Karen Marlo, Rohit Kichlu, Erin Ratelis, and Jennifer Van de Meulebroecke (2016), “Beyond ROI: Using Value of Investment to Measure Employee Health and Wellness,” Population Health Management, Vol. 19, Issue 4, pages 227–229. (Article first published online January 29, 2016.)
In this peer commentary for Population Health Management, Van de Meulebroecke and co-authors argue that conventional return-on-investment metrics – focused narrowly on medical cost savings – fail to capture the full impact of employee health and wellness programs. They make the case for a broader “Value of Investment” (VOI) approach that accounts for outcomes such as higher productivity, employee morale, and increased quality of life, and discuss using prioritization methods like MaxDiff to identify which value dimensions matter most to organizations.
Speaking Engagements & Conference Presentations
Jennifer has presented her research at The Quirk’s Event, one of the largest gatherings of marketing research professionals. Her sessions have centered on applying conjoint analysis to healthcare decisions — quantifying brand value and prioritizing the experience dimensions that matter most to patients and consumers.
- Co-presentation with Boston Children’s Hospital — The Quirk’s Event (2016)
A joint session with Boston Children’s Hospital on quantifying hospital brand value using conjoint analysis, demonstrating how a healthcare brand’s perceived value can be measured in concrete, decision-useful terms.
- Co-presentation with Deloitte — The Quirk’s Event (2017)
A session focused on prioritizing the dimensions of the consumer healthcare experience — identifying which attributes of care most influence consumer choice and satisfaction.
