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White Papers
- The Surcharge Paradox
- Two-Dimensional Gabor-Granger: When Your Pricing Problem Has Two Moving Parts
- TURF: Methods for Implementation
- The Case for Synthetic Data
- Segmentation – Less Art, More Science, Please
- How to Conduct Pricing Research
- A How-to-Guide for Market, Brand and Advertising Tracking Studies
- Sample Size Matters in Marketing Research
- Less like Spock, More like Darwin
- Understanding, Mapping, and Disrupting the Digital Customer Journey
- Understanding, Mapping, and Disrupting the Customer Journey: Traditional Journey Mapping
- Lessons from Malcolm Gladwell’s “Talking to Strangers”
- Lessons from The Black Swan – A Follow-up
- An Alternative Method of Reporting Customer Satisfaction Scores
- Segmentation Success
- Looking Back vs. Forward: When to Consider Conjoint over Key Driver Analysis
- Conjoint Analysis Primer: Why, What and How
- You May Get More than You Pay For
- Asymmetry Analysis
- How to Improve Your Segmentation with Max-Diff
- How to Determine Sample Size in Conjoint Studies
- Cluster Analysis for Segmentation Gets Complicated
- Survey of Analysis Methods: Key Driver Analysis
- Two-Dimensional Max-Diff (2DMD)
- Database Scoring with Object-Based Segmentation
- Qualitative Data in Surveys: Lessons from The Black Swan
- Behavioral Conjoint: Measuring Impact of Conscious and Subconscious Factors on Choice
- A Dynamic Approach to Feature Prioritization
- 7 Steps for Segmentation Success
- Show and Tell: Applying Behavioral Economics to Surveys
- Better Questions for Segmentation: Use of Max-Diff
- Conjoint Analysis vs Self-Explicated Method: A Comparison
- Identifying Feature Importance: A Comparison of Methods
- Non-Response Bias in Survey Sampling
- Understanding Choice in Banking: Use of Discrete Choice Conjoint Analysis
- Product Configurator
- New Product Development: Stages and Methods
- Monadic Price Testing vs Price Laddering
- Asymmetry in Product Features: Use of the Kano Method
- Situational Use of Data Weighting
- Survey of Analysis Method: Segmentation Analysis
- The Brand Insulation Effect: Toyota Customers Remain Loyal in the Face of a Recall
- Scale Conversions
- The Use, Misuse and Abuse of Significance
Case Studies
- Market Segmentation Drives More Actionable Healthcare Engagement
- Online Community Unified Research Efforts for Enterprise Growth
- Delivering High-quality Data amid Rising AI-driven Fraud
- Paving the Road for Successful Business Partnerships
- Understanding Appetite and Barriers to Natural Gas
- Zero-in on Targeted Messaging to Drive Sales
- Weighting demand opportunities in the pharmaceutical market
- Does ‘yummy’ play a role in profitability of this alternative-protein source?
- Do U.S. consumers believe a tire company can be “green”?
- Applying an integrated qual-quant approach to unravel the why behind member termination
- Digital Wallet Product Uncovers Key Targets Holding Most Growth Opportunity
- Defining and Refining a Beverage Category
- How to Mix 100+ Product Lines of House Paint
- Digital Payment Service Optimized Their Strategic Roadmap with Two-Dimensional Max-Diff
- Segmentation to Optimize Digital Imaging Market
- Choosing the Most Effective Campaign Messaging
- Not Just Segments, but Deeply Personified Segments
- Van Westendorp Technique and Price Points
- Price Laddering Sized the Market Potential
- Medical Procedures Priced Correctly?
- Guiding Consumers to Build Their Own Health Insurance Plan
- Global Service Gaps Identified
- Is This Unique Enough? Turning Failure Into Success
- Would You Buy This?
- Making the Most of Hospital’s Prestigious Brand
- Do We Buy the Product or the Brand?
- Creating a Right Variety of “Yum!”
- Mixing Emotional and Rational
- Pet Owners
- Winners vs. Losers, Bracket vs. Max-Diff
- Medical Device Firm Going International
- Improving Radisson’s Guest Satisfaction
- Insurance Claims Improved
- Hotel Happy
- Designing a Credit Card for High-End Travelers
- Best Combination of Medicare Plans
- Object-Based Segmentation Found Four New Audience Segments
- Monitoring touchpoints to enhance customer experience with utility provider
- Priced to Market
- Identifying Consumer Preferences in Healthcare
XML Sitemap
Posts
- A 9-Year Old’s Market Day, and a Reminder for Every Researcher
- AMA Baltimore’s Career Workshop: A Market Research Practitioner’s Take on AI and Career Readiness
- TRC Insights Proudly Earns HITRUST Certification Credentials for 2026/27
- My Recap of Analytics & Insights Summit
- Passing the Torch
- Our President, Rich Raquet Looks Back and Looks Forward
- TRC and Spruce Haven Farm Presenting a Case Study of Sustainability
- Can AI Moderate Qualitative Interviews? What a Fintech Pilot Revealed
- Collaborating with AI: A New Perspective on Problem Solving in Market Research
- Building Coach Bob’s Playbook – Personas in Play
- Building Coach Bob’s Playbook — Delving into Personality, an Origin Story
- Building Coach Bob’s Playbook: How I Used Synthetic Data to Build a Real Team
- My Playbook for Coach Bob: How to Choose the Right AI Tool
- Building Coach Bob’s Playbook: How Market Research Lessons Emerged from My AI Avatar Endeavor
- Grappling with Synthetic Data in Market Research
- AI Is a Paradigm Shift
- Keeping It Clean: Fighting Fraud in Online Survey Research
- Can AI Help in Finding Optimal Pricing?
- AriZona Iced Tea Pricing Strategy: A Price Anchoring Case Study
- Using Hospital Brand Value to Inform Pricing and Strategy
- Shrinkflation vs. Premiumization: Strategic Pricing in Today’s Market
- Pricing Research Pitfalls: What to Do When You Don’t Know What Prices to Test
- On Measuring Brand Value: Why Choosing the Right Loyalty Metric Matters
- What Is Shrinkflation? Navigating Consumer Perception and Brand Equity Health
- 5 Keys to Successful Awareness Market Research Studies
- Brand Equity and Crisis Management
- Keep Off-Brand Option in Mind when Measuring Brand Equity with Conjoint
- Best Practices for Online Community Research in 2025
- The Power of Engagement in Online Research Communities: Unlocking Deeper Insights
- Innovation with Old Math
- When Not to Use Conjoint Analysis in New Product Development
- Is 5 Minutes Late or Not? It Depends. Our Market Research Helps Explain.
- Using Conjoint Analysis to Determine Importance of Standard House Stats
- How Apple, Samsung and Conjoint Came Together
- World Cup Odds and the Art of Smarter Market Research
- Un-silo Your Data Science and Insights Departments
- Touchdown Tactics: Feature Prioritization Techniques for Market Research Excellence
- Max-Diff for Feature Prioritization: Is the Output Telling the Whole Story?
- Agile Market Research and Conjoint for Ideal Product Design…Even for Jigsaw Puzzles!
- Surprising ‘Features’ in Product Feature Prioritization
- Using Market Research to Help Break Through Catalog Clutter
- What You Consider Important When Buying a Home: Measuring Priorities in Market Research
- Wise Up: How One Fintech Startup Is Taking on the Big Banks in International Money Transfers
- ABC of Digital Payments
- TRC for PayPal: Case Study Featured in Harvard Business Review
- Quantitative Fintech Surveys: Why I Miss the Market Research Interviewer
- I thought I knew music. I thought I knew the 90s. Then the data came in.
- Planning for Disney and Client Experience
- 8 Things to Consider When Hiring a Market Research Company
- Driving, Chess, and Market Research
- It’s Official, TRC Is Great Place to Work-Certified!
- FinTech and the Buggy Whip
- Image Technology in Qualitative and Quantitative Research: Get the Picture?
- TURF Analysis Can Help Grow and Expand Any Business: A Lesson from the Girl Scouts
- Don’t Forget the Basics of Correlation vs. Causation
- The Presence of NOUNS vs. VERBS in Market Research and the Potential for Bias
- How to Strengthen the Ideation Process and Improve Brainstorming: A Webinar
- 6 Tips for Conducting Market Research Surveys in Smartphone Apps
- 3 Tips for Knowing if a Market Research Poll Is Legitimate
- 3 Rules to Keep Market Research Representative (Or Not)
- Free Give-Aways as a Marketing Tactic, Can Market Research Help?
- Is Market Research Worth Doing If It Confirms What You Already Knew?
- Lessons from Thinking, Fast & Slow – System 1 and System 2
- Why Marketing (Research) Is Important
- Examples of Great Green Marketing
- Handling Climate Change Deniers in Green Marketing Research
- Why Trade-offs Are Key for Green Marketing
- Thinking about 2028 Medicare Advantage Plan Design? January May Be Too Late
- Rural Healthcare Crisis Is a Healthcare Market Research Problem – Here’s Why
- What’s Your Doctor Worth to You?
- What Do Consumers Really Think About AI, Trust, and the Future of Healthcare?
- Importance of Health Insurance – Evidence from Yale
- 5 Useful Tips for Naming Market Segments
- Beyond Age and Income: How Needs-Based Segmentation Uncovers True Consumer Motivation
- Should You Update Your Market Segmentation Now or Later?
- Leveraging Market Segmentation to Turn Lemons into Lemonade
- Segmenting Movie Goers
- 4 Great Sources for Using Conjoint in New Product Research
- Product Development Research to Find Out What Is Useless?
- Conjoint Analysis or Configurator in New Product Research?
- How Much “Reality” Is Needed in Your Conjoint Design for New Product Research?
- Monadic Split-Cell Pricing Research: A Simple Method for Price Sensitivity Testing
- Credit Card Surcharges Are Here to Stay
- That New and Annoying 3% Credit Card Surcharge: Finding Answers with Pricing Research
- In Pricing Research, Range Matters More Than Exactness
- Integrating MaxDiff Analysis into Pricing Research
- Measuring Price Sensitivity to Unlock Profitability
- Pricing Research and Practicalities
- Pricing Research Requisites
- Price Laddering: An Effective Research Approach for Pricing Strategy
- 3 Common Mistakes When Conducting New Product and Pricing Research